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Omniture Expands Patent Portfolio With Purchase Of Nine Patents From IBM


OREM, Utah – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area. With these new additions, Omniture’s internal patent portfolio now includes 14 issued patents and 44 patent applications pending.

In addition to Omniture’s internal patent program, the company entered into a license agreement with NetRatings, Inc. during the quarter ended March 31, 2006, under which NetRatings licensed to Omniture worldwide rights to its entire patent portfolio of 78 U.S. and foreign patents and patent applications. Omniture remains the only major solution provider in the Web analytics industry to have licensed these assets from NetRatings. With this added portfolio, Omniture owns or has direct license to a total of 136 patents and patent applications.

“We are pleased to have been able to acquire pat

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A patent protects your invention.

A patent for an invention is a grant of property rights by the U.S. Government through the U.S. Patent and Trademark Office. The patent grant excludes others from making, using, or selling the invention in the United States. The terms "Patent Pending" and "Patent Applied For" are used to inform the public that an application for a patent has been filed. Patent protection does not start until the actual grant of a patent. Marking of an article as patented, when it is not, is illegal and subject to penalty.

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Doctrine Of Equivalents

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A judicially created theory for finding patent infringement when the accused process or product falls outside the literal scope of the patent claims.

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A publication and disclosure to the public of a pending patent application.

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